- Will Smith the face of a fashion campaign
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What can’t Will Smith do is the actual question here. The actor/rapper/producer/super dad/social media star is fronting his first ever fashion campaign and its genius, literally!
Italian luxury outerwear brand Moncler’s new ‘Genius Is Born Crazy’ Campaign with Will Smith, describes Smith as A family man, A singer, An actor. The campaign photographed by Timothy Walker, whose main image is Smith levitating while wearing silver pants and red bubble Moncler puff parka, aims to be a “visual study on the notion of genius.”
Will Smith enters the world of Moncler.
We call people Genius when they demonstrate skills and manifest ideas which feel unimaginable. As part of an ongoing pursuit, Moncler explores the many sides of Crazy Genius with an individual whose creativity has inspired the world.
Moncler’s Remo Ruffini had this to say about Will Smith and the campaign:
“It’s an honor to have Will Smith, in his first advertising fashion campaign, embracing our “crazy’ idea to celebrate the genius hidden within everyone.” “I believe in the power of crazy, and I always give a chance to a crazy dream.” “The magic often happens somewhere beyond the ordinary, in the exploration of new horizons that only few see, before others follow. Long live the craziest intuitions when rigor and dedication are there to make them happen.”
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