- Chiara Ferragni x Lancôme limited edition collection launching exclusively at Nordstrom
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From her blogging days to now where she’s worth millions, Chiarra Ferragni has always been on brand and has always made moves that resonates with her brand and readers/followers. Its no surprise that she is now getting into the beauty biz game as she announced her first makeup collection collaboration and its with beauty brand Lancôme. The glittery Lancôme x Chiara Ferragni line that includes mascarara, eyeshadow palette and lip lacquers, which prominently features signature, iconic eye logo design will launche stateside on June 13 exclusively at all Nordstrom locations and online and Nordstrom.com.
“I wanted to create a make-up collection that is 100 percent my style,” said Chiara Ferragni. “This is the reason why I joined forces with Lancôme. We worked on a product and communication that is relevant for the girls of my generation. Flirty, inspiring and fun are the three key words of this empowering project. I deeply believe that make-up is a huge weapon to feel better about yourself and to face your everyday challenges.”
Her first makeup collaboration, reflecting her style and incorporating her everyday essentials includes a makeup palette, six specially curated lip products and the cult-classic Hypnôse Drama Mascara in limited edition packaging, the collection will be exclusively available at Nordstrom.com on June 13. Members of The Nordy Club will receive early access on June 12 to shop the collection. Additionally, on June 13, Nordstrom will be hosting a personal appearance for Chiara at Nordstrom Century City in Los Angeles to celebrate the collaboration.
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