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Baccarat Hotels & Resorts To Open Florence Property in 2024

Baccarat Hotels & Resorts To Open Florence Property in 2024

Baccarat, the more than a quarter century old legendary French crystal company which opened its first ever luxury hotel property in New York City back in 2015, announced its set to open a new property in Florence, Italy by 2024. The Baccarat Hotel in Florence, Italy – poised to set a new standard for luxury in Tuscany – will be located in the majestic 14th century estate of the Villa Camerata; developed in partnership with Omnam Group.

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The hotel promises to include spacious guest suites, two food & beverage outlets, a garden café showcasing sustainably sourced fruit and vegetables, and oculus lounge. Recreational elements include a serene wellness space and spa featuring an indoor pool, and an outdoor pool surrounded by a terrace and courtyard resplendent with on-site gardens. The New York flagship is the first hotel ever to have a La Mer spa inside, no word yet if the Florence location will have that as well.

Baccarat Hotel Florence, will be located at the historic city’s northern edge, nestled between the vibrant city center and the charming hilltops of Fiesole. The vibe will be warm, serene and restorative, filled with luminous, glimmering light, rich red roses at every turn. This unique location will allow hotel guests to enjoy a holistic hospitality experience that combines the peaceful atmosphere of Tuscany and the historically rich city of Florence.

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“We are delighted to partner with Omnam Group and bring Baccarat Hotel’s rich history to the vibrant, historic city of Florence,” said Barry Sternlicht, Chairman and CEO of Starwood Capital Group. “As artisans of new global luxury, our culture is built upon the iconic Baccarat brand’s long heritage of uncompromising perfection. This commitment to excellence will be woven into every element of the Baccarat Hotel Florence experience, making it a luminous new destination in one of Europe’s most vibrant and beautiful cities.”

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“We are thrilled to partner with the Baccarat brand, which is a natural fit in a city that has long been a global epicenter of arts and culture,” said David Zisser, Omnam’s Founder and CEO. “Omnam’s identity is to be a global change-maker. Our vision and way of thinking is often described as different and creative. Our expertise lies in transforming complex buildings into contemporary destinations that answer the modern-day traveller’s needs. We are excited to bring our skills and enthusiasm for this third project in Italy, and are proud to work with SH Hotels & Resorts to build a new destination with its eyes on the future, but with respect for the past.”


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