- Fashion brand Reformation opens store in Oakbrook Center
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Reformation, the sustainable eco-friendly fashion brand loved by celebs, editors and regulars like you and me, opened its second Illinois store, in Oakbrook December 7; their first location is in Chicago’s Gold Coast neighborhood on Walton Street. The newest, tech-driven, retail experience located at 412 Oakbrook Center will showcase Reformation’s concept that provides a more customer-centric shopping experience integrating the best of the brick and mortar store experience with online retail browsing while remaining, as always, environmentally conscious.
The new Reformation store in Oakbrook will have cool tech features such as touchscreens you add to “cart” from that seamlessly send clothes directly to your magic wardrobe aka the fitting room, without having to physically carry them; so if you see a style you like on the floor, just use the touchscreen to pick your size and color you would like to fit on. Touchscreens in each dressing room to order new sizes or styles; Phone plug-in; Fully customizable lighting (“Cool,” “Golden,” and “Sexy Time”) in each room; Vintage furniture and eco-friendly fabrics, hangers made with FSC-certified wood, and reusable deadstock totes.
The store will also offset 100% of its electricity usage with renewable energy. Customers can also recycle their old Reformation goods at any Ref store, including Oak Brook, through RefRecycling. To participate, customers can drop off their well-worn Reformation pieces and receive Ref credit for future purchases ($25 for shoes, $20 for outerwear, $15 for jeans, $10 for sweaters and activewear).
LOCATION: 412 Oakbrook Center, Oak Brook, IL 60523
HOURS: Monday-Thursday (10am-8pm),
*All photos courtesy: Reformation
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