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Piaget Opens New Chicago Boutique In Partnership With Burdeen’s Jewelry

Piaget Opens New Chicago Boutique In Partnership With Burdeen’s Jewelry

Sippin a P&J in a PJ with Piaget on my arm is the lifestyle I strive for and if you do too, lets get into this news. Heritage luxury watch and jewelry Maison, Piaget announced the opening of their newest boutique located right here in the City of Wind, Chicago, in partnership with Burdeen’s Jewelry. The new Piaget boutique is about 600 square feet located in the Waldorf Astoria Hotel (11 East Walton Street, 60611) debuts as Piaget celebrates its 150th anniversary. Burdeen’s Jewelry, renowned for its commitment to exceptional service and timeless elegance, has distinguished itself as the perfect partner for Piaget to feature its iconic timepieces and jewelry, including the Polo, Possession and Altiplano collections, along with high jewelry and more.

Photo credit: Piaget

Piaget has been crafting exceptional timepieces and jewelry, specializing in creativity and quality since 1874. Always at the forefront of design, the Maison’s newest retail space is created by Barcelona-based firm G4 Group, highlighting the elegance, functionality and dedication to excellence that Piaget has been known for. The new boutique is encapsulated in soft shades of gold and high-contrast blue accents, a color known for affirming the sheer joy of living. The metallic detailing and unique lighting – including a special, lily pad inspired glowing chandler – creates an inviting atmosphere for guests to feel at home.

Burdeen’s is thrilled to present the first and only Piaget Boutique to the Midwest at the incomparable Waldorf Astoria Chicago

Photo credit: Piaget

Piaget is very excited to open in Chicago, a city that, just like our Maison, has inspired many decades of innovation and an otherworldly universe.

Known as the Maison of Extraleganza – the combination of extravagance and elegance – Piaget’s new Chicago boutique conjures up a world of audacious innovation, intense color and exceptional craftsmanship. Inspired by ornamental nature and non-figurative aesthetics, the new retail space leverages the brand DNA via Piaget’s ‘House of Gold’ showcased throughout the space through engraved materials on furniture detailing, natural hard stones, warm natural fluted wood bringing modernity and contrast, and highlighting Piaget creations. One in particular is the back wall with a mix of gold, a nod to the Maison’s ‘House of Gold’, genuine green malachite and genuine blue sodalite, both identical to stones used throughout our pieces; this one-of-a-kind creation was inspired by Piaget’s Décor Palace technique infused in its watches and jewelry with a captivating brilliance to ensure every detail sparkles with unparalleled beauty.

photo credit: Piaget

“Piaget is very excited to open in Chicago, a city that, just like our Maison, has inspired many decades of innovation and an otherworldly universe. We have a saying at Piaget ‘always do better than necessary’ and the new boutique perfectly embodies this mission – showcasing Piaget’s nature inspired designs and creativity mixed with the local expertise that comes with a great partner such as Burdeen’s Jewelry,” said Greg Weeter, Piaget Brand President of the Americas. “From La Côte-Aux-Fées to La Côte d’Azur and now Chicago, I can’t wait for the people of this city to visit the new space and enjoy our watch and jewelry collections, the house of gold and our special palace décor designs in a place that feels like home.”

“Burdeen’s is thrilled to present the first and only Piaget Boutique to the Midwest at the incomparable Waldorf Astoria Chicago,” said Matt Burdeen, CEO of Burdeen’s Jeweler. “Piaget has remarkable history in watchmaking; mastering complications that have achieved world records. Burdeens’ highly qualified team, exceptional hospitality and client focus in the Midwest market aligns both brands for an incredible partnership in our hometown of Chicago.” piaget.com

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Featured image credit: courtesy Piaget

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