If you’ve experienced FOMO watching New Yorkers and tourists have a time at the FAO Schwarz in NYC, my Chicago friends part of that experience can be closer to you now as Nordstrom and FAO Schwarz open “The Jewel Box” at Oakbrook Center.
This past summer, FAO Schwarz opened its second New York City location – for the first time in over 100 years – at the Nordstrom NYC Flagship. Beyond New York, FAO Schwarz will come to life in eight Nordstrom doors across the country, including Oakbrook Center, through “The Jewel Box” – a curated store-within-a-store bringing the magic of the iconic FAO Schwarz experience to customers nationwide. Each curated space features immersive branded activations, live toy demonstrations, and storytelling moments that enchant across generations, making it a destination for discovery, gifting, and delight. The online assortment will complement the in-store experience with a broader selection, featuring additional brands and expanded offerings from FAO Schwarz’s bestselling collections.
For more than 164 years, FAO Schwarz has been synonymous with imagination, discovery, and bringing the most innovative products and experiences to its guests. Its expansion into Nordstrom marks an exciting new chapter for both brands, introducing a special selection of premium and innovative toys, gifts and collectibles designed to spark creativity and inspire wonder for customers of all ages. The partnership brings FAO Schwarz’s most iconic products and interactive experiences to life, featuring beloved brand hallmarks such as Toy Soldiers, Dance-on Pianos, Clock Towers and lifelike plush animals.
On October 24, Nordstrom Oakbrook Center hosted an event to celebrate the launch of the FAO Schwarz Jewel Box where customers were invited to bring the whole family for a day of pure fun, whimsical treats, immersive activations, and entertainment.
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