H&M’s 2017 Holiday campaign film will star none other than rapper/actress Nicki Minaj alongside Jesse Williams and John Turturro. The film, directed by Johan Renck, tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another.
A modern take on the classic fairytale, the film centres around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Nicki Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.
“I love the film’s over all empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays,” -Nicki Minaj
The holiday campaign which also has stills with Minaj, features a range of festive fashions for women, men and kids and selected garments seen in the film will be available in stores and online at hm.com beginning November 9 during the Holiday campaign period. The full version of the Holiday film will go live on hm.com on November 28th.
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