Last Friday(May 16), Mario Tricoci Hair Salons & Day Spas and their partners including Jockey International, Michigan Avenie Magazine and Wella concluded the Mario Make Me Model contest with a fashion show and announced the winner of the Mario, Make Me A Model and the Jockey Ad Competition for 2014.
Emceed by CBS2 Chicago’s Rob Johnson and new anchor edition to their team Erin Kennedy, models and contestants alike walked down the runway to Killer Collections from Two Penny, Agnes Hamerlik, AZEEZA, Laginadeu, Lagi Nadeau, Misanthrope and George Zaharoff providing suits for the men in their finale walk. at the Museum of Broadcast Communications.
After 12 weeks of training with Factor Women, Chosen Model Management and Fitness Formula Clubs there could only be one winner, well actually 2 since it was essentially 2 competitions, one for the Jockey ad campaign and the Make Me a Model contest but Julia Swibes beat out the competition to win both! Out of the final 5 contestants Julia was selected as the winner of both the Mario, Make Me A Model contest by Mario Tricoci himself and as the winner of the Jockey Ad Competition by Dustin Cohn SVP, Chief Marketing Officer Jockey International.
Julia Swibes, Dustin Cohn
Megan Bueschel SVP/Chief Marketing Officer of Mario Tricoci Hair Salons & Day Spas welcomed guests and talked about “The journey began with nearly 400 hopefuls who came out to five open model calls. The field was narrowed to 50 for the semi-finals where we selected seven. After several weeks of training the final five were selected and now Julia has won it all!”
Before the show began, guests sipped on Wansas Tequila made cocktails, manicure and lipgloss making stations were also offered.
The winner, Julia’s winning Jockey ad will run in Michigan Avenue Magazine’s summer issue on newsstands June 27. She will also receive An all-inclusive 5-night trip for 2 to Riu Palace Las Americas in Cancun, Mexico. One-year membership to Fitness Formula Clubs, $500 of COSE™ Mineral Makeup from Mario Tricoci, $250 Jockey® Gift Card and Personalized style and shop session curated by Chicago designer Azeeza ($2,000 value).
*images via Matt Ferguson photography
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