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Scott Schuman, better known to us all as The Sartorialist was in Chicago Tuesday (11/27) to discuss his newest book Closer (BUY IT if you haven’t already). The day kicked off with an AH.Mazing breakfast and Q&A hosted by Coach at their newly revamped gorgeous store on Michigan Avenue, to discuss the future of fashion media. I was beyond humbled to have been invited to partake in this. Walking in the first thing we saw was the beautiful table that was set forth and Barry Brecheisen snapping away.

Guests included: Corri McFadden-eDropOff, Emma ArnoldTrès Awesome, Toni Canada, D. Graham Kostic-Glossed and Found, Molly Each-Sun Times Splash, Susan Kopulous-Garmental, Jena Gambaccini-ChiCityFashion, Seth Putnam-The MidwestStyle, Jared Hatch-Racked Chicago, Anna Blessing -Dujour Magazine, Melissa Maynard-Factio Magazine, Kevin Aeh-Time Out Chicago Erin Brennan and Bridget WhiteeDropOff, Ahmed Braimah, Areta PajakYour Trendy, Meg Mathis-Michigan Avenue Mag, David Syrek -Chicago Tribune, I was seriously amongst great company. Following breakfast, the Q&A commenced with Coach’s Vice President of Public Relations Kerry Diamond introducing Mr. Schuman. Coach recently collaborated with The Sartorialist on their Legacy of Style campaign. Susanna Negovan, Editor of Suntimes Splash conducted the Q&A session which was livestreamed on Coach’s facebook page. Mr. Schuman talked about when he began the Sartorialist,especially at a time when streetstyle didn’t exist. He knew he wanted to do something important in fashion. Prior to starting The Sartorialist, he had 15year background working in Sales/Marketing which proved helpful when creating and positioning his brand.

If you can connect with people on a sincere, emotional level, that’s when you know you’re onto something

He also touched on the how he captures his great shots, sometimes the best shot you get is at the end of the day so its important to keep the energy level up.

Work with the right people that are like minded and understand what you do.

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The Sartorialist is one of the sites I’ve followed for a long time and was so happy to meet him and gain some knowledge as well.

Inside this bag was the extra special parting gift.

*All images: Barry Brecheisen

Thank you to Coach and Monique Jones for inviting SociaLifeChicago to be a part of this.

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