PINK Nation Celebrates Relaunch With Chicago Outdoor Concert
Victoria’s Secret PINK, the fashion lifestyle brand geared towards college-aged and next gen women, hosted the relaunch of their app on Saturday (9/22) by taking over downtown Chicago for their first ever mobile bus concert experience with world-renowned DJ/Producer Marshmello.
To celebrate the new PINK Nation relaunch, hundreds gathered outside three Chicago area locations: Stan’s Donuts & Coffee on Michigan Ave., Lou Malnati’s Pizza in Gold Coast and Navy Pier for the grand finale. Marshmello kicked off the day with a stop by the Victoria’s Secret store on Michigan Avenue to meet PINK Nation members. The first-ever VSPINK double-decker mobile bus made several stops in the city as Marshmello performed live.
Photo credit: Robin Marchant/Getty Images for Victoria’s Secret PINK
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