Though she got married almost a decade ago to husband Justin Ervin, supermodel, body positivity activist, and mama to be Ashley Graham vividly remembers the experience of looking for a wedding dress that she would “feel special, something that would flatter and celebrate my body on one of the most important days of my life.” The choices she came upon as a curvy woman, were anything but flattering, which led to this debut collaboration with Spanish bridal fashion company Pronovias, to offer a collection available in sizes 0 to 34 (32 to 66).
The Ashley Graham x Pronovias bridal collection, offers beautiful gowns and a suit, in flattering silhouette for sample to curvy and plus sizes “cut and crafted to guarantee the perfect stylish fit for every body type.” Though strides have been made in apparel offerings from certain retailers and fashion brands in terms of better quality and for women of curvier fashion sizes, when it comes to the bridal market there’s still limited supply of non-custom dresses in bridal stores, despite the fact that they are very much in demand.
Talking about the collection and bridal dress shopping experience for a woman not of sample size, Graham explained “typically, we have to try on a smaller size and then either special order our size or reconstruct the dress to fit, So when you’re shopping, it makes it difficult to get that ‘this is the dress!’ feeling. One size and style does not fit all when it comes to wedding dresses.”
“From shopping for the perfect wedding dress to the big reveal on your special wedding day, women should feel confident and empowered throughout the entire process and that’s why it’s important for brands like Pronovias to provide luxurious options in all sizes and styles….I want the Ashley Graham x Pronovias bride to feel bold, brilliant, and beautiful. I want her to be blissfully happy and confident as she embarks on this new chapter in her life.”
The Ashley Graham x Pronovias bridal 16-piece collection collaboration, an “inclusive bridal collection” that guarantees to fit on all body types will go on sale at the beginning of 2020 in Pronovias and its partners stores worldwide at prices ranging from $1,000 to $3,500. Scroll below to see all the looks from the collection.
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pronounced: Boh-la-jee, like the Bellagio but w/o the O. SLC Founder and Editor, loves to write about topics at the intersection of career and lifestyle for today's young professional and future leaders.