In an effort to tap into the Henry/younger professionals with disposable income market, luxury watch label Piaget recently released a lower priced version of their Polo watch dubbed the Polo S, “a casual, streamlined design with an “entry level” price, intended to appeal to millennial U.S. male consumers.” The campaign for the Polo S is fronted by none other than Ryan Reynolds.
The entry-level price starts at $9,350 for the G0A41002 model with a Sapphire crystal case back and automatic mechanical movement. Other models in the collection retails for $12,400.
The launch was celebrated July 14 with Reynolds, fellow actor and Piaget spokesmodel Michael B. Jordan and several other Piaget “game changer” in NYC during New York Fashion Week: Men’s at the Brooklyn Navy Yard’s Duggal Greenhouse. The Game Changers of Piaget: Nine men, One Spirit along with Reynolds and Jordan includes, British polo player Malcolm Borwick, Swiss novelist Joël Dicker, Chinese actor and singer Hu Ge, Belgian tennis player David Goffin, Emirati artist Mohammad Sultan Al Habtoor, multihyphenate entertainer Miyavi and French chef Jean-François Piège.
“Piaget created the Piaget Polo S watch for a new generation: a generation of game changers. Like the Piaget Polo S, these men are ready to rewrite the rules. By choosing Piaget for a steel watch, they show with elegance and distinction that they play a different game.
Around the world, in recognition of their exceptional talent, Piaget has selected eight such men to wear the Piaget Polo S and to be a Friend of the Maison for their country. These men are not followers. They are driven by passion to make their dreams come true, and to have an impact on their different worlds. Each a Game Changer in his own profession and an influencer with digital power, they have proved in life and through their careers that they truly embody the spirit and ethos of this unique watch.”
Shop the Piaget Polo S watch here