Fila, one of the world’s largest sportswear manufacturing companies, is taking a new direction and staking a claim in the growing athleisure trend by teaming up with Urban Outfitters to create an exclusive retro capsule collection. The new line will take Fila’s classic sportswear aesthetic and give it a more “Wes Anderson-inspired look” reports WWD. The line, to be launched on Monday (9/7) in 94 Urban Outfitters stores and online, will include sporty jackets,polo shirt dresses,windbreakers.
By collaborating with Urban Outfitters Fila hopes to attract millennials, many of whom may have never heard of the iconic sportswear brand. The line takes inspiration from the 70’s,80’s, and 90’s and will feature the original 1973 Fila F-Box logo. The line seamlessly mixes retro and modern touches to creating a perfect balance that UO customers will love.