Louis Vuitton Celebrates Unveiling of Travel Book Route 66 In Chicago

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)

There was a steady flow of guests lined up to meet, greet and get a book signed by Swiss artist Thomas Ott for most of the night last Thursday (May 3) inside the Louis Vuitton store on Chicago’s Michigan Avenue. The cocktail reception celebration was the kickoff for the luxury fashion brand’s new Travel Book, Route 66, created by famed comic-book artist Thomas Ott, who is based Zurich. The 152 page book chronicles Ott’s journey starting in Chicago and then moving through Illinois, to Santa Monica, where he travelled nearly 2,700 miles over a period of three weeks.

 

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Thomas Ott, Thomas Haupt (‎Vice President – ‎Louis Vuitton)

 

Guests enjoyed finger bites and champagne while some took part in the animated GIF photobooth which featured moving visuals that takes the guest down Louis Vuitton’s personalized Route 66. Louis Vuitton also created custom postcards from artwork featured in the book and guests could write a message on the cards and send them out directly from the event. Chicago was the first of three launch parties planned along Route 66.

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)

Route 66 joins other travel book titles launched by Louis Vuitton this spring which includes Cuba by Chinese artist Li Kunwu, Prague by Russian artistPavel Pepperstein, and Rome by Miles Hyman. The Louis Vuitton Travel Book series features illustrations of renowned artists and promising young talents that tell the stories of the cities and countries they have visited, depicting each place’s varied architecture and special light, and recording the passing days and the lives of its people.

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Andrea Levoff, Jenn Ibe, Jennifer Worman

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Thomas Ott

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Tina Mari Rucker, Akylbek Tolomushov

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Nina Mariano

 

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Johnny Contraveos, Julia Daoud

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Nicole Rudden, Jacquelyn Lumley

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Helen Berkun, Corri McFadden

CHICAGO, IL - MAY 03: Louis Vuitton Chicago Route 66 at Louis Vuitton Michigan Avenue on May 3, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images)
Photo: Daniel Boczarski/Getty Images for Louis Vuitton

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Bolaji Sosan
Bolaji Sosan

pronounced: Boh-la-jee, like the Bellagio but w/o the O. SLC Founder and Editor, loves to write about topics at the intersection of career and lifestyle for today's young professional and future leaders.

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