Benefit launches new BADgal BANG! Volumizing Mascara

Benefit Cosmetics' Badgal Bang! Volumizing Mascara.

 

Benefit is launching another soon to be cult favorite must have beauty product with their new BADgal BANG! mascara. The $24 BADgal BANG! 36 Hour Full-Blast Volumising Mascara, is the newest mascara from Benefit Cosmetics, and joins a line-up of best-selling mascaras including personal favorite They’re Real!, as well as the Roller Lash. BADgal BANG! boasts a gravity-defying formula that includes aero-particles, which is one of the lightest raw materials known to man (derived from space technology) allowing a buildable formula without weigh-down. To celebrate the roll out of the brand’s biggest ever individual product launch, benefit hosted several events both stateside and in London. Beauty bloggers/vloggers like Desi Perkins, Jackie Aina, James Charles, Nikkie Tutorials, Mariale Marrero, Nicole Guerro and Nicol Concilio were part of the group of 32 influencers that were flown to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara. You can buy it at Sephora, Ulta or Benefit stores and counters.

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.
image via WWD

 

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.

 

In London, the beauty brand held a space themed bash where guests such as Amber DowdingHofit Golan, The Collyer Twins, and Danielle Peazer were in attendance.

 

attends Benefit Cosmetics BADgal BANG! launch event on February 1, 2018 in London, England.

attends Benefit Cosmetics BADgal BANG! launch event on February 1, 2018 in London, England.

attends Benefit Cosmetics BADgal BANG! launch event on February 1, 2018 in London, England.

attends Benefit Cosmetics BADgal BANG! launch event on February 1, 2018 in London, England.

attends Benefit Cosmetics BADgal BANG! launch event on February 1, 2018 in London, England.

 

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Bolaji Sosan
Bolaji Sosan

pronounced: Boh-la-jee, like the Bellagio but w/o the O. SLC Founder and Editor, loves to write about topics at the intersection of career and lifestyle for today's young professional and future leaders.

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