Look Inside New Apple Michigan Avenue Store On The River

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The new Apple Michigan Avenue store, somewhat designed like the company’s MacBook, situated right by the Chicago river and Pioneer court in Streeterville will officially open on Friday October 20 starting at 5pm. In a released statement Apple described one of the mission of the new store is to serve “as a gathering place for the local community, the store will host year-round Today at Apple programming, building on Chicago’s city-wide initiative to enliven the Riverwalk.”

To celebrate the opening, Apple Michigan Avenue will host “The Chicago Series,” a month-long set of events that will provide attendees with the tools to pursue their passions, from photography and music to coding and app design.

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Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.” – Angela Ahrendts, Apple’s senior vice president of Retail

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The Apple Michigan Avenue on the river store will launch the “The Chicago Series,” a set of five programs, each with a different area of focus at the intersection of technology and liberal arts, hosted over the course of four weeks. Each program is co-created with local non-profits and creative organizations, and focuses on a theme or project designed to make a positive impact in the community.

  • Accelerate Your Startup Idea with 1871 inspires participants to develop a startup business concept that will positively impact the City of Chicago and provides them solutions to turn their idea into a business. The selected finalist will receive ongoing support from 1871, a non-profit digital startup incubator, and Apple.
  • Participants in Create Collaborative Art will contribute to the creation of a new piece of work with local artist Theaster Gates and the Black Monks of Mississippi, a Chicago-based performance art ensemble.
  • Prototype a Civic App with BLUE 1647 encourages everyone to learn how to conceive and design an app concept that serves community needs, rewarding the top app developer with ongoing mentorship from BLUE 1647, a local tech innovation center, and Apple.
  • Photograph Chicago with VSCO teaches aspiring and established photographers how to capture the subtleties of neighborhoods and the people who live there. The best work will be featured at a future Today at Apple program in Chicago and on VSCO’s social media channels.
  • Cultivate Your Voice with Young Chicago Authors leads participants on a journey of telling stories and defining their voice through poetry, graffiti and rap. Following this program, “The Chicago Series” will wrap with a slam poetry open mic night with Kevin Coval, a leading voice in Chicago’s music community.

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“The Chicago Series” builds on the existing Today at Apple programming, which includes free daily sessions across photography, music creation, art and design, coding and entrepreneurship. This month, Apple will launch a dozen new Today at Apple sessions including Kid’s Hour: Book Club, Street-Style Photography and Teacher Tuesday: Coding with Swift. Today at Apple programming is available in all Apple Stores around the world.

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All images via Apple

Bolaji Sosan
Bolaji Sosan

pronounced: Boh-la-jee, like the Bellagio but w/o the O. SLC Founder and Editor, loves to write about topics at the intersection of career and lifestyle for today's young professional and future leaders.

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