Alessandro Michele continues to spread his magic touch all over Kering’s Gucci which recently reported a half year 43% increase in profits. Michele is now ready to unveil that magic touch in the form of an exclusive collection and monthlong complete Gucci DIY offering, collaboration with luxury British department store, Harrods. Launching in Harrods July 31, Gucci’s exclusive “The Gucci Garden” is inspired by “Michele’s love of self-expression, customers are able to personalise selected products with decorative patches, bringing the “complete Gucci DIY offering” to the UK for the first time.” Harrods will host the debut of Michele’s first fragrance for women, Gucci Bloom.
Alex Merry’s illustrations provides inspiration to what customers can personalize in the DIY area. The apparel portion of the HarrodsxGucci collection includes ready-to-wear pieces that go on sale August 1. Gucci Garden was unveiled at Harrods on July 31 and will run throughout August.