Kendall Jenner becomes the new star of La Perla’s SS17 campaign: the liberation of every woman from the need to suffer for beauty, along with Isabeli Fontana and Liu Wen.
Jenner, the it model of the moment was personally selected by La Perla’s creative director, Julia Haart to interpret the highly innovative path that the brand has set out on. Shattered glass, bra bursting in flame, an antiquated constrictive corset. These campaign was shot by Steven Klein. This style revolution, which starts from the body and follows every movement with luxurious stretch materials and expertly crafted forms, is born from the brand’s deep understanding of how to enhance and celebrate the female form.
Liu Wen renews her role as ambassador of the La Perla style . Isabeli Fontana returns as the face of the La Perla brand for the second time.