The new and improved Nike+ Training Club Chicago studio and app are here meaning its time to ditch the excuses and mix up your training. You’ll remember that the NTC studio (675 N. Michigan Ave.) was for female athletes but with this relaunch, the classes have gone coed with signup for the upcoming week’s session opening every Sunday beginning at 2pm CST.
The first workout, launched last week at the redone NTC space is based on the Hart Serena training which pairs Kevin Hart and Serena Williams. Nike’s Chicago trainers and master trainers including Em Hutchins, Betina Gozo, Jessica Kilts, Kenna Sullivan, Jason Loebig will all be leading sessions at the studio. If you can’t snag a spot in one of the NTC studio classes, Nike has beefed up their app, which boasts more than 100 new workouts and training routines inspired by world-class athletes, ensuring that everything from the workout mixes to its intensity of the workouts are made to meet your needs and goals of its users.
The NTC app, available for iOS and Android devices, also intends to increase user accountability by working around changes in schedule and progress for adaptive training; it asks how difficult a work out was and adjust your program accordingly.
Nike is also allowing you to become your own fitspiration blogger with photo sharing, stickers and enhanced tagging capabilities. Now, instead of rolling your eyes at all your friends’ fitness posts, you can join the fun. Probably most importantly, the revamped app seeks to motivate and reward users towards continued fitness success. Each week, a different workout inspired by an athlete is featured and the app also includes individualized product offers and social media sharing to keep users pumped. If you complete a workout activity outside of what the app instructs you can receive credit for it as well.
This app and all of its bells and whistles are part of a bigger effort by Nike to combine the body with its existing array of sportswear. Nike CEO Mark Parker called these new innovations part of the “Era of Personalized Performance.” “We are surrounded by technology and data, but for athletes to truly achieve their potential they require something richer and more meaningful. They don’t need a dashboard; they need a relationship,” Parker said.