“Sport and fitness are powering a new lifestyle shift for women around the world.”
On Wednesday in front of an audience that included everyone from magazine editors, digital publishers and influencers from several global market media outlets, Nike CEO Mark Parker along with several world class Nike Women athletes (Olympic gold medalists Shelly-Ann Fraser-Pryce, Allyson Felix, Sanya Richards-Ross and Adelina Sotnikova; two-time tennis Grand Slam champion Li Na; and professional basketball star Skylar Diggins) and supermodels kicked off their Global Media Summit and Spring/Summer 2015 collections.
The day started at Spring studios in Tribeca where Mr. Parker explained why Nike was committed to women and their needs when it comes to fitness, lifestyle apparel and gear. Women at this time have superceeded men in gym membership. “Women all over the world are choosing to work out and run with Nike.” Nike, it’s team of researchers and design collaborators have spent time listening to the athletes and consumers to improve and innovate when it comes to things like the sports bra, tights, and the fly knit shoes.
The Nike+ Training Club App for women has been downloaded 16 million times and 9 million women have downloaded the Nike+ Running App.
The collection showcase started with athlete models: Angelica Bengtsson, Sofia Boutella, Leticia Bufoni, Xue Chen, Skylar Diggins, Brianne Theisen-Eaton, Marlen Esparza, Allyson Felix, Joanna Jozwik, Sally Kipyego, Daria Klishina, Carissa Moore, Li Na, Alana Nichols, Shelly-Ann Fraser-Pryce, Paula Radcliffe, Sarah Reinertsen, Laura Robson, Brianna Rollins, Sanya Richards Ross, Carolina Salgado, Maria Clara Salgado, Joan Benoit Samuelson, Dafne Schippers, Zhang Shuai, Adelina Sotnikova and Katarina Johnson-Thompson, all wearing Nike apparel down the runway.
The second phase of the show, had some of the athlete models pose in a garden-esque structure which dropped down from the ceiling to be joined by super models Karlie Kloss, Joan Smalls, Damaris Lewis and Jeneil Williams.
Nike revealed its new collaboration with Brazilian designer Pedro Lourenço, training apparel & footwear, that blends performance with a unique interpretation of style which the designer described as being inspired by the 60’s.
The collection, fronted by supermodel Karlie Kloss, is “designed to transition from workouts to everyday wear” and let me tell you it looks and feels great. The embossed crocodile pattern woven women’s jacket and tights are the highlight of the collection; You can literally wear this from gym to brunch or date night.
The Pedro Lourenço x Nike collection also includes: Loose mesh women’s tank, Skirted women’s tights that looks like a skirt from the front but pants like from the back; woven women’s pant that’s a modern take on jogger pants, woven women’s shorts and reflective training shoes that gives the Tron effect.
The designer aimed to create pieces that felt luxurious combining matte and shine together, where technology and functionality meets femininity. The Nike x Pedro Lourenço Collection will be available globally Nov. 13 at NikeLab and NikeLab DSM locations and online through nike.com/nikelab.
They also showcased the Nike x Johanna Schneider collaboration and though we can’t show you all the pieces in the collection, your athletic lifestyle outfits are about to be on another chic level. The multi-functional wrap is the first piece from the collection that you will get a first look at until next year.
Nike’s Spring/Summer 2015 Women’s collections which included new products across Nike’s running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras were also presented.
Nike’s commitment to fitness and lifestyle goes beyond the apparel, footwear and wearables; Nike also offers it’s Nike Training Club in most markets where, regardless of your beginner or advanced level stage of excercise, you can join a fit lifestyle committed community.
The N+TC App is now available in English, Japanese, Russian, French, German, Spanish, Italian, and Standard and Traditional Chinese, the app will now be available in Indonesian (Bahasa Indonesia), Thai, Korean, Brasilian Portuguese, Turkish, Central American Spanish and South American Spanish.
Due to the success of the Nike Women’s Half Marathon in San Francisco, Nike has committed to hosting 20 other events globally that will range from 5k to half marathons.
“In 2015, Nike will for the first time host a global Nike Women’s Event Series. This will include both Nike Training Club (NTC) Tour stops and a Nike Women’s Race Series.
In its second year, NTC Tour will expand from three cities to 14. The tour begins March 8 in Shanghai and wraps up June 26 in Stockholm. Thousands of women are expected to gather to test their limits over five hours of training at each stop. The workouts will be led by some of the world’s leading trainers and will include studio, gym and high intensity exercises.”
“If knowledge is power, then this power becomes motivation for our running community to run farther, faster and smarter.”
The summit provided a great opportunity to not only learn about all that’s coming up for Nike but to also get a better understanding of why they devote so much time and efforts into their commitment to women who want to not only workout with the best equipment for their body but also look good while doing it. Representing for Chicago at the Global summit were myself and Kelli Levy!!
You can check out SociaLifeChicago’s INSTAGRAM FACEBOOK & TWITTER for more on the scene look at the #nikewomen summit.
*images: Courtesy Nike