Miuccia Prada has collaborated with artist Miranda July and launched a new app Somebody. The app available today on itunes and it’s free. So who can use Somebody?
If you want to confess your love but you don’t actually want to confess your love. (Write a script for your stand-in that includes the direction [Nervous.]), Somebody’s for you.
If you want to send an appealing stranger to your friend. (But read his ratings and reviews first!), Somebody is for you.
If you can’t go to the party but you want your presence felt. (Send a stand-in to compliment the host!), stroy of our social lives, Somebody is for you
If you don’t want to tinder but “you want to meet new people nearby? Somebody is for you.
The app’s tagline is: When you can’t be there….Somebody can.
Texting is tacky. Calling is awkward. Email is old. Next time try Somebody — an app created by Miranda July with support from Miu Miu. When you send your friend a message through Somebody, it goes — not to your friend — but to the Somebody user nearest your friend. This person (likely a stranger) delivers the message verbally, acting as your stand-in. Somebody works best with a critical mass of users in a given area; colleges, workplaces, parties and concerts can become Somebody hotspots simply by designating themselves as one (official hotspots on somebodyapp.com). The most high-tech part of the app is not in the programming, it’s in the users who dare to deliver a message to stranger. In this sense Somebody is a far-reaching public art project, inciting performance and twisting our love of avatars and outsourcing. The antithesis of the utilitarian efficiency that tech promises, here, finally, is an app that makes us nervous, giddy, and alert to the people around us.
The Somebody app also has a video which you can view HERE