Chipotle’s “Cultivating Thought” Author series will feature influential thoughtleaders, authors, actors and comedians such as Malcom Gladwell, Judd Apatow, Toni Morrison with original essays written on its restaurant packaging.
The initiative is created in partnership with NY Times Best Selling author Jonathan Safran Foer.
The stories are meant to entertain customers while exposing them to some of the most creative and influential people of our time.
“The only way you should be allowed to drink soda is if you have perfect rhythm”- Bill Hader
Author’s Malcolm Gladwell, Toni Morrison’s essay titled “Two Minute Seduction” will appear on drink cups
Malcolm Gladwells he goal of storytelling should be to make stories as ubiquitous as music.
Sarah Silverman’s essay titled “TWO-MINUTE INDEX” below
I always confuse NRA & NPR. Totally different tote bags. • Sometimes when I’m really lonely I talk to myself, but I call myself “you guys.” • There’s no way my heart can handle what’s in an email labeled ELEPHANTS REUNITING AFTER 20 YRS. • Nothing’s more attractive than an unending monologue about your shortcomings. • My dog is right. The bathroom is not a library. • I hate drama = I love drama. • Unfortunate is the man who employs baby talk. • A bull in pretty much any shop is gonna be a mess. • Saying “RELAX” is maybe the least relaxing word you can say to someone. • I still wake up so jazzed that I don’t have to go to school. • Some of the most misogynistic men I know are women. • “I hate clouds,” declared my dad out of nowhere. • Heartbreaking converges with crazy cute at the sight of tiny crutches. • The two saddest consecutive sentences: “He just wants attention. Don’t give it to him.” • Behind every great big bully is a great big bully. • People in cults don’t call their cults cults. • Let’s not wait for the apocalypse or an alien attack to love each other, y’all. • You don’t have to do what’s expected of you. • Just a quick reminder: other people exist. • It bothers me that I’m not your entire world. • We are all 100% going to die someday. • Your fancy frankenstein cross-breed vanity dog can’t breathe you obnoxious boob. • Spoiled rich kids who’ve never heard the word “no” are such a delight to be around in general. • Vote “No” on this spelling of Geoff. • You had me ‘til Hello.
The participating Authors are:
Jonathan Safran Foer– New York Times best-selling author (Extremely Loud and Incredibly Close, Eating Animals, Everything is Illuminated)
Judd Apatow – Golden Globe nominated writer/director/producer, This is 40, Bridesmaids, Girls
Sheri Fink – Pulitzer-prize winning reporter/author, Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital
Malcolm Gladwell – New York Times bestselling author, journalist and speaker, The Tipping Point, Outliers, Blink
Bill Hader – Emmy-winning comedian/actor/producer, Saturday Night Live, South Park
Michael Lewis – New York Times bestselling author and journalist, Flash Boys, The Blind Side, Moneyball
Toni Morrison – Pulitzer and Nobel Prize winning author, Beloved
Steve Pinker – award-winning experimental psychologist, renowned writer on language, mind and human nature
George Saunders – New York Times bestselling short-story and essay author, “Tenth of December,” “The Braindead Megaphone”
Sarah K. Silverman – Emmy-winning actress/comedian, The Sarah Silverman Program, Saturday Night Live, School of Rock
*images via: Chipotle