Chanel Creative Director Karl Lagerfeld (who also sketched the invitation above) will bring the big show for the 2013/14 Métiers d’Art collection titled “Paris-Dallas” today Tuesday Dec. 10 in Dallas Fair Park, Texas – an historical venue with art-deco architecture. Called “THE RETURN” it centers around Coco Chanel’s return to fashion as well as reopening of her .
“The Return,” written and directed by Lagerfeld, stars Geraldine Chaplin and Rupert Everett. It follows the reopening of the founder’s Haute Couture house in 1954 in Paris, after a fifteen year absence, and the role that the United States played in her comeback. The film will be shown simultaneously at the premiere and on Chanel’s website,
“This event is the occasion to celebrate the strong bond that linked the French designer to the United States. “I admire and love America. It’s where I made my fortune. For many Americans (…), I am France” stated Gabrielle Chanel, cited by Paul Morand in his book, The Allure of Chanel.
The climax of this mutual passion dates back to 1957, when Coco Chanel – accompanied by a delegation of 125 people from France – landed on October 14th at the Dallas airport. Stanley Marcus, co-founder of the Neiman Marcus store, awarded her with the Neiman Marcus Award for Distinguished Service in the Field of Fashion, the “Oscar of Fashion”. That year, the designer of rue Cambon is the only winner among the 300 fashion designers invited, an indication of the importance she holds in the hearts of Americans. During her twelve-day Texan journey, Gabrielle Chanel dazzles the crowd to the point that Time Magazine reports the event by titling it “Dallas in Wonderland”.
Fifty-six years later, Karl Lagerfeld returns to Dallas and retraces this journey that sealed the French-American love story of the designer with the people seduced by the modernity of her creations.
The RETURN stars: Geraldine Chaplin as Gabrielle Chanel, Rupert Everett, Anna Mouglalis, Lady Amanda Harlech, Arielle Dombasle, the model Kati Nescher, Vincent Darré and Sam McKnight.
*images: via Chanel(ftd Photo by Olivier Saillant)