SYLVIA VENTURINI FENDI ON MONSTERS, KARL LAGERFELD & METAMORPHOSIS

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Maria Pergay

During Art Basel Miami 2013, Fendi Casa founded by Sylvia Venturini Fendi, celebrated their recent collaboration ‘Metamorphosis’ with French artist Maria Pergay for FENDI. The Home collection features unique pieces .

Delfina Fendi, Sylvia Venturini FendiSilvia Venturini Fendi, Delfina Fendi

The 3rd generation in the renowned Fashion house spoke with Style.com on working with Karl Lagerfeld, her daughter designing jewelry as well as the collaboration with Maria Pergay.
On if working with the Karl Lagerfeld has changed over the years?I can say no. Every time is like the first time. You know, Karl will surprise you. He’s not predictable at all. And every time, when he arrives [in Rome from Paris], there’s the same expectation and energy. He has to say, “Oh! How did you do that? It’s what I really wanted to achieve and you made it!” Karl is one of the most intelligent people that I’ve ever met in my life. And he gets bored very easily. If he sees something that he’s already seen, he’s not attracted at all. So every time, you have to submit something new—like new techniques, new materials, and new ways of doing the same thing, like fur, for instance. Every time, we really want it to morph into something else.”


On how the collaboration with Maria Pergay came to be? “I’ve always been fascinated by strong women with strong points of view, and I think that she really is, in a way, a Fendi woman—because she reminds me of the women of my family. In the fifties, when she started her production, she turned steel into something more sensual and feminine. And so, one day when I was at Art Basel, they told me that she was there with her gallery, so I went downstairs to meet her, and I said I was one of her admirers, and one day, maybe she would be open to doing something. And she said, “Yes, yes, yes!” But the first thing that she said was, “You know, I don’t know anything about fashion.” After a few months, we started working on one piece. One piece became several pieces. Four. Maria is the first designer that we are going to produce.”

READ REST OF INTERVIEW HERE.

 

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