Gucci is one of the most recognized luxury labels. The brand which sits under the PPR Portfolio is under the creative direction of Frida Giannini and team . The eponymous horsebit loafer turns 60 this year and in honor of that milestone, the Gucci Museo in Florence, which opened in 2011 HERE will dedicate an exhibit, opening this month, to it. Gucci stores across the country, including Chicago’s own in the 900 Shops, will host events to celebrate as well as the unveiling of a global campaign transforming the House’s store windows and Facebook page into a cascade of fancy footwork. The horsebit loafer was introduced in 1953 when the horsebit loafer made its debut as Guccio Gucci’s son, Aldo Gucci, expanded his family’s business with the incorporation of footwear – sealing the fate of this style as the most iconic Gucci shoe ever made.
“The horsebit loafer has lived many lives since its creation 60 years ago, earning itself an important place as a wardrobe staple for both men and women alike. The double-ring and bar motif taken from equestrian hardware remains an icon linking Gucci’s unique history with its modern day attitude,”- Creative Director Frida Giannini.
The exhibit narrates the legacy of the horsebit loafer – from its origins on the feet of legendary leading men in the Fifties and Sixties through to its induction as part of the permanent collection at the Metropolitan Museum of Art in 1985 up to modern day. The exhibit comprises the versions made famous by Madonna at the MTV Video Music Awards, by Brad Pitt in the 1999 film “Fight Club,” and by Jodie Foster during her adolescence in the Seventies.