Last night(1/23) Chicago celebrated the launch of the new Beck’s Sapphire, held in the old Escada store space. Guests imbibed on the beer, which is actually really smooth, while noshing on delicious passed appetizers from Gibson’s (the bacon wrapped scallops and tuna were so good). In the middle of the fun and the room was a floating Beck’s Sapphire beer bottle suspended mid air between 2 structures. Later on in the night, between DJ Avi Sic spinning music was a surprise performance by Hey Champ.
The Beck’s Sapphire, which was first rolled out earlier this month and we talked about HERE, is the new beer in the Anheuser-Busch owned Beck’s lineup. Kevin Feehan(head of Sales in Chicago region for Anheuser-Busch), Tim Gossett(Dir. of Analytics) and some other Anheuser-Busch delegates were in attendance to celebrate and mingled alongside guests such as Emma Arnold, Jena Gambaccini and Micky Cicchinelli, Carol Calacci, Jessica Moazami and her husband Richard, Rich February, Theodore Venable and many more.